Paper-based
A 15-digit chip number and a paper booklet — with no verifiable owner chain behind it.
The trust layer for every pet.
Verifiable credentials for pet identity, certifications and documents — built on verifiable digital infrastructure.
Pets are family. Yet the systems meant to care for them are fragmented, paper-based and easy to forge. Petso is building the digital foundation that protects, connects and travels with every animal — for life.
Mission & vision
Give every animal a secure, portable digital identity — and give the people who care for them trusted records they can verify anywhere, instantly.
A world where a pet's identity, health history and ownership travel with them across vets, borders and a lifetime — owned by the family, verifiable by anyone, controlled by no single gatekeeper.
The problem
Every pet has a microchip number and a paper booklet. Records get lost, forged, and mean nothing across clinics, borders or insurers.
A 15-digit chip number and a paper booklet — with no verifiable owner chain behind it.
600+ microchip registries worldwide, none authoritative. Health records scatter across vet systems, databases and insurers that don't connect.
Mandatory digital pet registration is advancing across the EU, UK and US. The infrastructure to meet it doesn't exist yet.
The solution
Petso turns a pet's microchip into a portable digital identity — readable by owners, vets and regulators, each seeing exactly what they need.
A pet wallet and passport — health timeline, vaccinations, documents, lost-pet QR and family-share access.
Issue verifiable credentials — vaccination, health and lineage — that are tamper-proof and cryptographically signed.
Every record carries a cryptographic proof any official can verify instantly — no phone calls, no paper.
Market
“Pet digital identity is being mandated globally. The infrastructure does not exist yet.”
Why now
No player has built a trusted cross-border pet-identity layer. Regulation is the forcing function — and Petso is first, built to travel across every market from day one.
The product
Every pet already has a microchip. Petso turns that chip into a full digital identity — owned by the pet parent, verifiable by anyone.
A mobile-first pet wallet: chip ID, health timeline, documents, lost-pet QR, family-share and a local marketplace for boarding, sitting, walking, grooming and vets.
A free clinic and business CRM: clients, pets, appointments and team — plus the tools to issue verifiable vaccination, health and treatment records.
Lineage attestations, litter onboarding from chip to DID, and a jurisdiction-scoped read-only portal for regulators.
The real Petso app — book services, share a verifiable passport, and issue signed certificates.
How it's built
Petso isn't a token badged onto an off-chain database. It's a production platform — shipping multiple deployments a week from a single monorepo.
Health, vaccination and lineage records issued as tamper-proof, cryptographically signed W3C Verifiable Credentials.
Every pet gets a portable DID linked to its microchip and owned by the family — self-sovereign, not locked to any single database.
Credentials are anchored on Solana, so any record can be verified independently of Petso.
Owner web & mobile, Pro CRM web & mobile and an admin console — on a Cloudflare Workers + D1 backend built for scale.
Roadmap
Shipped
On the roadmap
2027 and beyond
The team
A small, senior team that has taken Petso from idea to a live product across multiple countries.

A serial entrepreneur who lived the problem before building the solution — Petso came straight out of the experience of fragmented pet records, lost paperwork and untrusted ownership trails across multiple vets and borders. He pairs first-hand customer empathy with a track record of taking ventures from zero to revenue.
LinkedInCEO & Founder
Lived the problem, then built the fix.

A career software architect with deep experience in production-grade distributed systems and DevOps. He owns Petso's entire technical stack — five front-end surfaces, a Cloudflare Workers + D1 backend, and on-chain anchoring on Solana — with the discipline to ship multiple deployments a week from a single monorepo.
LinkedInChief Technology Officer
Owns the full technical stack.

A finance and operations background spanning traditional commercial strategy and modern growth models. He leads commercial strategy, fundraising and investor relations, and structures the business model behind a Web3 product built for a mainstream audience.
LinkedInChief Financial Officer
Commercial strategy & operations.

A Web3 strategist with operating experience across identity-protocol projects on Solana. He drives Petso's on-chain architecture — DID issuance and certificate anchoring on Solana — designing a decentralised pet-identity layer that delivers real self-sovereignty, not just a badge on an off-chain database.
Director of Web3 Strategies
Multi-chain identity architecture.

A full-stack engineer who builds the Owner and Pro applications end-to-end across web and mobile — and a dog owner who uses the product he ships, so the backlog is steered by lived experience. TypeScript front-end, cross-platform mobile and backend integration in a single contributor.
Senior Developer
Ships Owner & Pro, end-to-end.

A marketing specialist with go-to-market experience in the Spanish-speaking pet industry — high pet ownership and exactly the cross-border travel friction (EU Pet Passport, microchip standards, vaccination certificates) Petso removes. She turns technical capability into owner and Pro acquisition across a beachhead for wider Europe and Latin America.
LinkedInCountry Director, Spain
Go-to-market across Spain.

A community builder and engagement specialist with on-the-ground knowledge across African markets — where centralised pet-record infrastructure is largely absent, mobile-first adoption is strong, and decentralised identity and lost-pet recovery matter most. He leads Petso's growth across the continent.
LinkedInRegional Director, Africa
Community & growth across Africa.

A public relations and partnerships specialist managing Petso's media presence, brand positioning and professional-network outreach in Italy — one of Europe's most pet-dense markets. He drives Pro-side adoption across clinics, breeders and shelters through earned media and partnerships.
LinkedInCountry Director, Italy
Media & partnerships in Italy.
Explore the app giving animals a secure digital identity — free for pet owners and every animal professional.