**Javvad** is a visionary leader with 20+ years of experience and with a unique blend of expertise in accounting and Web3 technology. With a keen eye for financial details, strategy and a passion for the future of digital innovation, he has consistently propelled projects towards success. His forward-thinking approach and deep understanding of blockchain and web3 technologies have positioned projects at the forefront of industry advancements.

Javvad, renowned for his strategic foresight and collaborative leadership, spearheads our platform's growth. He ensures we lead in delivering secure, user-friendly, and impactful solutions for pet data management and marketplace services. Javvad adores his six-month-old puppy, which has quickly become an integral part of the family.

**Abdur** has been a chartered accountant for 18 years and is the financial architect behind our strategic growth, precisely steering the company's fiscal health. With a proven track record of strengthening financial frameworks, optimising resource allocation, and driving profitability, Abdur ensures our operations are efficient, scalable, and aligned with our long-term vision.

Known for his proactive approach and data-driven mindset, he combines financial acumen with industry knowledge to make sound, forward-looking decisions that support innovation and sustain growth. Under Abdur's guidance, financial strategy remains robust, transparent, and perfectly poised to support our mission.

Abdur already has several pet cats and is on a mission to convince himself to get more. If he can't, he can always use Petso to virtually adopt as many as he likes.

**Ste** is an innovative and visionary design leader, and the creative force behind the captivating user experiences at Petso. With over 15 years of expertise in product and user experience design, Ste has a proven track record of crafting intuitive, engaging, and aesthetically striking digital interfaces that bridge functionality with user delight.

Ste is passionate about pets, user-centric design and excels at turning complex problems into elegant solutions, ensuring every interaction resonates with simplicity and purpose. His experience spans diverse industries, with achievements ranging from mobile apps to enterprise software platforms, all driven by a deep understanding of user psychology and emerging design trends.

Ste absolutely adores Bez, his pet dog.

**Mat** is the technical visionary responsible for architecting and delivering a secure, scalable, and future-proof platform that unifies digital identity (DID), privacy-preserving data (ZKP), blockchain infrastructure, and consumer-grade UX.

This role sits at the core of Petso's mission—transforming how pet owners and professionals manage trust, data, and interactions globally. The CTO ensures Petso's technology is robust enough for enterprise use while remaining simple and invisible to everyday users.

Mat is both a builder and leader, guiding engineering teams while making strategic decisions that balance innovation, security, and usability.